Amber Group, Inc. Online Privacy Policy

Purpose. The purpose of this Privacy Policy is to describe how Amber Group, Inc. (“Company”) collects, uses and shares information about you through our U.S. online interfaces (e.g., websites and mobile applications) owned and controlled by us, including (collectively referred to herein as the “Site”). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us at 888-578-6747.

This Online Privacy Policy explains:

  1. Information We Collect and Why We Collect It
  2. How We Use and Share Your Information
  3. Access to Your Information and Choices
  4. Security of Your Information
  5. International Privacy Practices
  6. Changes to Our Privacy Policy
  7. Questions and How Contact Us

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site, Company affiliated sites accessible through our Site, if any. Currently there are no Company affiliated sites accessible through our Site. In the event our affiliated sites become accessible through our Site, those affiliated sites may be governed by their own separate privacy policies. Our Site also contains links to third party sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.


    Information You Provide To Us.

    Types of personal information we collect when you provide it to us include:

    • Name
    • Home Address
    • Billing Address
    • Email Address
    • Home Telephone Number
    • Work Telephone Number
    • Mobile Telephone Number
    • Credit card number (solely for payment purposes)
    • Account Number

    Information We Collect Automatically.

    We collect certain information automatically as you use our Site, such as

    • IP address
    • Browser type
    • Computer or device type
    • Unique device identifiers
    • Operating system version
    • The website from where you navigated to our Site
    • Time and date of using our Site
    • The pages on our Site that you view
    • The name of your Internet service provider (ISP)
    • Location / Geolocation information

    Information Collected Through Cookies and Similar Technologies.

    We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. In particular, we collect information on individuals who visit our Site and how those individuals use our Site. We also collect, but do not store, information regarding user’s location and geolocation.

    A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you. (See, “Advertising” below.)

    No Information From Children Under Age 13.

    If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 13, please Contact Us at (888) 578-6747.

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    To Provide Products, Services, and Information. As described above, we collect information from you so that we can provide products and services that you purchase or use at the Site, and to provide information and services that you request from us. We use your personal information to contact you about your reservations, process credit card / debit card transactions, service your account, contact you regarding requests you have made, send newsletters, advertisements, and other promotional communications, and to provide other services to you.We may send you information about our products and services, and new offerings. We may provide information to third party service providers that help us process orders, and fulfill and deliver products and services that you purchase from us.

    We may use third parties to help host our Site, send out email updates about the Site, provide marketing and advertising services for us, remove repetitive information from our user lists, and process payments. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. In particular, our affiliated resorts are provided with information regarding your reservations to provide you with services requested on our Site.

    Third Party Advertising & Marketing. Currently, we do not share your personal information with third parties for the purpose of advertising third party products or services; however, in the future, we may share your information for these purposes. If we do begin sharing your information with third parties for advertising purposes, this Policy will be updated with specifics regarding the types and categories of personal information that will be shared, the types of third parties that will receive the personal information, the purpose for the sharing and use by the third parties, and any limitations imposed by the Company on the third party (e.g., no further sharing or distribution without consent). In the event we do share your information with third parties for advertising purposes you will be given the opportunity to opt out of such sharing.

    Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of the Company when we have your consent to do so.

    Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Company if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

    • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.
    • Enforce applicable Terms of Use, including investigation of potential violations.
    • Detect, prevent, or otherwise address fraud, security or technical issues.
    • Protect against harm to the rights, property or safety of Company, our users, customers or the public as required or permitted by law.

    Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.

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    You can access and update certain information we have relating to your online account by contacting Owner Services. If you have questions about personal information we have about you or need to update your information, you can Contact us at (888) 578-6747.

    You can close your online account by contacting Owner Services by telephone, email or by U.S. mail. If you close your account, we will no longer use your online account information or share it with third parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.

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    We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

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    The Site is operated and managed on servers located and operated within the United States. By using and accessing our Sites, residents and citizens of countries and jurisdictions outside of the United States agree and consent to the transfer to and processing of personal information on servers located in the United States, and that the protection of such information may be different than required under the laws of your residence or location.

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    Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

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    If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please call us at (888) 578-6747, or contact us by US postal mail at the following address:

    Amber Group, Inc.
    2301 Ridge Road
    Pigeon Forge, TN 37863

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